What is one of the best ways to show someone you appreciate them? Gifts, of course. Telling someone you appreciate them is great, don’t get us wrong, but actions speak louder than words. Giving someone a thoughtful gift provides hands-on evidence that you value them. This isn’t only true in our personal lives; it’s true in the corporate world as well.
You can build loyalty with your clients by showing them that you appreciate them. When clients feel like their business is valued, they are more likely to think positively about your company, think of your company as an industry leader, and continue doing business with you.
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If you are a business looking to show your clients you appreciate them, here are some winning ideas.
Brighten their office
Consider sending something to your client that will not only brighten their day but their office as well. You could send them a real or artificial plant. If you choose to do an actual plant, consider one that is low maintenance, such as a succulent or an air plant. If you decide to do an artificial plant, make sure to find a quality plant that looks realistic.
Another way to brighten their office would be a nice piece of artwork or conversation piece.
Put it on paper
A great way to show your appreciation to your client and remind them who sent the gift is to put your company logo on something they regularly use. This could include stationary, a wall or desk calendar, a nice pen set, a date or address stamp, or a high-quality leather notebook. Having your logo on these everyday office items will keep your name in your client’s minds and hopefully help them choose to do future business with your company.
Spice up the breakroom
Is breakroom coffee always terrible? Perhaps not. But, more times than not, it’s probably not any employee’s first choice for a caffeinated hot beverage. Why not up the ante in your client’s breakroom by sending them gourmet coffee or flavored teas? You could even opt to buy the coffee or tea from a favorite local coffee shop.
Lunchtime at the office? Most people either have leftovers from home or run to a nearby restaurant for lunch. How about setting up a catered lunch for your client’s office? Think of how happy your client and their employees will be if they don’t have to eat soggy leftovers or spend extra money on their lunch for once. This is a good option if you don’t have a large budget but want to include the entire office.
Tech support
These days everybody uses technology. Send your client a gift that will wow them and get regular use. Things like headphones or earbuds are a great idea for anyone, especially those who share their office space. You may also consider something that will complement the devices at their desk, such as a mouse pad with your company logo on it or a charging dock for their phone, tablet, earbuds, etc.
If you have a client that is always on the go, accessories for laptops and cell phones such as portable chargers or laptop bags may be a game-changer for them.
Food is life
Everyone has to eat, and most people enjoy an occasional treat. So, why not show your client your appreciation by sending them something that appeals to their taste buds? You could send a gift basket of fruit, bread, or local treats. Or, how about a cookie gift box? You could do an edible gift that is large enough for the whole office or send it to an individual.
Show them you know them
Granted, your main dealings with your client may be all-business, but if you can forge deeper connections, you’re going to foster greater loyalty and trust. Show you care by asking about their life outside of work. And better yet, once you know about something they enjoy doing in their free time, you can send them a personalized gift. This could be custom golf balls, a gift card to their favorite restaurant, a beer brewing kit, a gift that includes their favorite pet, or even a donation to their favorite charity.
The time is now
Now that you have an idea of what type of gifts to send your clients, you may be asking yourself when would be a good time to send said gifts. The answer is simple–anytime. Big holidays are the natural time, but sending corporate gifts out of the blue can pack a big punch because they’re unexpected. And your clients will be grateful to know you appreciate them every day of the year, not just on special occasions.
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Businesses are constantly looking for ways to build loyalty with their clients. Did you know that giving a thoughtful gift is one effective way to do it? It makes your client feel appreciated and valued, which is good for the business. But how can you show your love with gifts? Here are some winning ideas!
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